Sabado, Abril 7, 2012

Discover Their Fashion Talent, Watch The Videos : Fashion Film Phenomenon

From Cartier to Alexander Wang, it is obvious that fashion films really are a must-have for the world’s biggest labels this year, and while they propel designer brands to the realms of social networking, they are also making stars from a host of less popular filmmakers. Here, Relaxnews discusses some of the most exciting talent emerging from your other side with the lens.
Quentin Jones
Having previously done fashion videos for giant guns for example Chanel and emerging talent including Scotland's Holly Fulton, London-based director-and- illustrator Quentin Jones may be impressing this season together with her imaginative New Wave-inspired clip for Victoria, Victoria Beckham, the sister line for the singer-turned-designer’s eponymous dress range. Watch it at http://youtu.be/IGF5bkr8esQ
James Lima
Having led to the effects of blockbuster movie Avatar, Hollywood’s James Lima may be making waves inside the fashion industry, dealing with top names including Alexander Wang and Versace. The current trippy film he directed for Prada’s Spring/Summer 2012 campaign may be one of the most mentioned of the season to date, featuring a mash-up of “found” footage, scenes from 1950s movies and dancing models Jessica Stam, Ginta Lapina, and Lindsey Wixson. Watch it at http://youtu.be/4jJIhdDi8ps
Daniel Jackson
In addition to shooting Chloe Sevigny for Korean label Tomboy’s Spring 2012 campaign, renowned fashion photographer Daniel Jackson finds time to develop of this season’s best fashion videos. Jackson may be the man behind the urban-flavored T by Alexander Wang campaign featuring rap-rave crew Die Antwoord, in addition to Prabal Gurung’s intense Spring/Summer 2012 promo starring a nearly unrecognizable Candice Swanepoel. See it at http://youtu.be/yLB6XzW_A5E
Ruth Hogben
London-based filmmaker Ruth Hogben garnered attention when she provided an electronic backdrop for Gareth Pugh’s Spring/Summer 2012 runway presentation, and her recent boundary-pushing video entitled "F**k Me" for fashion website SHOWstudio caused a stir -- it stars 19-year-old US style of the moment Karlie Kloss in S&M style scenes. Meanwhile, her Cabaret-themed video "Club Nouveau," starring Pugh himself as Liza Minnelli was just about the most talked about during London mall Selfridges’ film project captured. Watch it at http://youtu.be/26oDtglubf4
Bruno Aveillan
French multimedia artist, photographer and filmmaker Bruno Aveillan, who may have previously worked for houses including Lv, is the man behind what's been probably the most talked about fashion videos of year so far -- luxury French jewelry house Cartier’s fantastical film "The Cartier Odyssey." The ambitious short featureq three panthers, an elephant using a Taj Mahal strapped to its back plus a life-size replica of the 1906 biplane. See it at http://youtu.be/yaBNjTtCxd4

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